Censorship of sexual content dates back to before magazines like Playboy and Hustler fought for greater freedom of speech and sexual expression. Hugh Hefner was very well known for his dedication to the important point that sex is natural and normal vs. something in the shadows or to be shamed about. He put advertising brands amidst sexual content on the map both in his magazine and on his TV shows.
In the Netflix Documentary “American Playboy” we see how there were both plenty of readers interested in the topic and many advertisers keen to reach those readers.
1. How has the advertising Market evolved as it pertains to sexually targeted medias like Playboy and Hustler?
These sexual advocates and business men both trail blazed the market and fought to lift outdated laws around nudity and what they deemed illegal pornographic content.
Digital Advertising became the new frontier for sexual content with the advent of the internet and quickly watching porn became the #1 activity online and stayed there until it was finally beat out by Facebooking & Googling! The first online payment system ever created was created for paying to see naked pictures online. Most of our technology today started out as SexTech after we built the online community and tools we are slowly and systematically being shut out of utilizing it, marketing through it and benefiting from it.
How have the recent carve outs to Section 230 (Fosta/Sesta) and upcoming proposed additional section 230 changes (EARN it & SAFE Tech Acts) affecting the sexual wellness & pleasure industry?
In today’s vastly digital marketing world we are seeing a massive multi-platform increase on restrictions toward sexual wellness, pleasure and entertainment content and companies.
Much of the sexual revolution that we have enjoyed has been reversed by recent regulations and upcoming proposed legislation that are presented as a potential solution for illegal CSAM distribution and consumption and child trafficking facilitation. We all agree that we must do more to protect children from perpetrators who victimize them while we continue to support our constitutional right to the 1st Amendment and human rights as consenting adults.
How can companies utilize their existing followers and fans before they are completely taken from them or so heavily shadow banned that all attempts to connect are futile?
In PleazeMe’s Free “Essential Guide to Social Media Marketing & Posting” we list all the “sexual restrictions” both in community guidelines prohibiting posting content on the site and in their advertising policies and rules to maximize your ability to re-engage with those fans and others on your PleazeMe channel and other desired online destinations where you can connect more openly.
Why is it so important to have an adult friendly social media platform for your marketing plan in this industry?
Because social media provides affordable engagement & educational marketing. It is paramount in today’s digital world to use strategic, best marketing strategy, resourceful content to engage people, and create meaningful interactions over time.
PleazeMe.com’s community platform and business eco-system provides businesses engagement marketing with age verified Adult members who are specifically access the site to interact with edutainment content that will be supportive to their mental, emotional and physical well-being as it relates to sex, sexuality, dating, relating and happiness. This is so critical for creating a larger customer base and a higher conversion rate of your prospects and fans.
Will PleazeMe allow paid promotion of sexual pleasure products and services?
Our platform is designed to serve the sexual wellness and pleasure industry at large by providing marketing and advertising freedom due to our adult member base. The technology tools allow the promotion of usually restricted legal sexual products and services in these critical areas of our lives. Offering businesses in our field the chance to not only regain engagement marketing with their clients and future customers in a highly targeted and effective manner it also allows them to advertise and market their products, services, channel, online membership content and other desired digital assets.
What makes PleazeMe’s Marketing & Advertising tools Unique?
The fact that the Platform that allows marketing and advertising of adult content and products in the first place is unique. The affinity portal design and our strategically designed technology provide two highly desirable aspects to the consent based marketing and advertising tools that will be launching soon that provide an even greater likelihood of them seeing, liking, favoriting, sharing, following or purchasing your goods and services.
A) People on PleazeMe are specifically looking for Dating, Intimate Relationships & Sexuality advice, products, services, and content. Unlike other more general social platforms where people are there to look at images of friends, catch up on family happenings, and research multiple topics.
B) Ability to Highly Target Marketing by User’s Sexual Lifestyle & Preferences
i) Geographic, demographic, psychographic and behavioral are the four levels of segmentation that can help define your business’s primary target audience.
- We will have de-identified behavioral data tied to the users consensually given geographic
Users can choose to enter a state or major nearby city of residence on their user profile. (residential city or state)
2. Demographics (Age bracket, Gender identity, Relationship Style, Relationship Status) and psychographic (pleasure map) (SexSign)
ii) The ability to pursue entire markets with one marketing mix, concentrating on one segment.
- Multiple market segments with multiple marketing mixes
Not a Channel Yet? Apply to become a Channel here!
Read more in this series:
- Pleasure Brands & Content Creators Are Losing Profitability & Control (Video)
- Banking & Business Service Challenges For Adult Apps, Sites & Brands (Video)
- Internet Data & Privacy Is Changing in 2022 (Video)
- Sexual Wellness Has Business & Social Impact (Video)
- Adult Pleasure Industry Regulations, Restrictions & Compliance (Video)
Have you checked out PleazeMe.com? It is a social media platform where adults can be adults. We created the 7 Worlds of PleazeMe so that every person would have a place to privately explore their sexuality with like-minded people.
We believe in love, sexuality, and the power of inclusion. People of all shapes and sizes, colors and ethnicities, genders and sexualities are valuable and deserve to feel included. Everyone should have a safe place they can go to connect, discover and express themselves without fear of being judged, censored or discriminated against.
*This article may include affiliate links. This means we may make a commission when you purchase through the link, at no additional cost to you. All profits are put back into the platform to create more fun features and make it grow! We need YOUR help to continue our sex-positive mission! Thank you for supporting PleazeMe! You can find other ways to support PleazeMe at https://thedigitalsexualrevolution.com.